Multicultural marketing leader Dieste implemented a human-centered approach to developing more nuanced, dynamic personas. So, how did they do it? By leveraging Resonate’s AI-driven consumer insights platform to gain a deeper understanding of target markets. By using Resonate’s proprietary consumer intelligence, Dieste was able to drive strategically targeted content and double audiences for leading brands.
In a webinar with AdWeek, Ericka McCoy, Resonate’s CMO, and Scott Gassert, General Manager of Media Interception at Dieste, discuss creative new uses for data and how Dieste leverages that intelligence to more effectively communicate with clients’ audiences. By tuning into Social Tribes and Insight Vibes: How Dieste Drives Multicultural Audience Growth, you’ll learn:
- How Dieste converts data into actionable insights
- Ways to leverage real-time data to win and retain business
- Best practices for scaling target audience development while saving time