National Consumer Study®

Access granular insights from the largest continuous U.S. consumer research study

We conduct the largest independent U.S. consumer research study by randomly selecting a representative sample of over 100,000 consumers and asking them critical questions to understand the what that drives the why behind their everyday decisions. Through the National Consumer Study, we’ve created the most comprehensive and granular view of the U.S. consumer.

Our Methodology

By the numbers

By the Numbers

We release six comprehensive, continuously fielded surveys of approximately 100,000 total U.S. adults providing insights into the U.S. adult population. A survey releases every 6-8 weeks and provides research insights into 13,000+ attributes that describe the U.S. online population.



Our National Consumer Study results are paired with online behavioral and contextual research and then we apply AI & predictive modeling practices to reveal 13,000+ insights on more than 200 million U.S. adults.



We use over 13,000 algorithms to predict answers at scale with a mean accuracy rate of 80.2% across all attributes.


Coverage / Taxonomy

Our 13,000 attributes on more than 200 million U.S. consumers are updated nightly at the individual level and reveal their personal values, motivations, shopping preferences and more.

View Taxonomy

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Resonate’s easy-to-use consumer insights platform is ready to go for your team. It’s time to gain a deeper understanding of your customers and your competitor’s customers.

Sales: 855-855-4320

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